Aug 22 2014

Marketing Mascots; Russia has a bear; China, a Panda; you? #ad

A mascot is often used to make a business or organization look more friendly or approachable. That’s why marketing giants like Proctor&Gamble, IBM, the Olympic Games and others have used mascots to represent their product. You (and, if you are a consultant, your clients) can see some of that same benefit by using a mascot […]

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