Aug 27 2014

’8 Closing Phrases That Seal a Sales Deal’ – HubSpot

Emma Snider says, “The prospect understands the product’s pros and cons. They have a problem, and they know the product could solve it for them. The budget is good to go and the time is right. Now all that’s left to do is close the deal. This is the moment at which a rep will discover […]

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Aug 27 2014

’8 Closing Phrases That Seal a Sales Deal’ – HubSpot

Emma Snider says, “The prospect understands the product’s pros and cons. They have a problem, and they know the product could solve it for them. The budget is good to go and the time is right. Now all that’s left to do is close the deal. This is the moment at which a rep will discover […]

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Aug 27 2014

‘Facebook Cracks Down on Clickbait, But Don’t Expect Your News Feed to Change’ – ‘Mashable’

Jason Abbruzzese says, “Facebook’s pitch on its News Feed rankings has been consistent: It wants you to be on Facebook, therefore it is in the company’s best interest to make the content you see on the site as good as possible. That is the general rationale that emerged after Facebook announced on Tuesday that it would begin to […]

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Aug 27 2014

‘Facebook Cracks Down on Clickbait, But Don’t Expect Your News Feed to Change’ – ‘Mashable’

Jason Abbruzzese says, “Facebook’s pitch on its News Feed rankings has been consistent: It wants you to be on Facebook, therefore it is in the company’s best interest to make the content you see on the site as good as possible. That is the general rationale that emerged after Facebook announced on Tuesday that it would begin to […]

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Aug 27 2014

‘Display retargeting 101: a handy guide to the buzziest ads on the internet’ – ‘Econsultancy’ Blog

Pratik Dholakiya says, “Retargeting relies fundamentally on collecting user data and applying it intelligently to expedite conversions. This post looks at the case for retargeting, the working behind it, and how to design ads”. Display retargeting 101: a handy guide to the buzziest ads on the internet ‘Econsultancy’ Blog

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Aug 27 2014

‘Display retargeting 101: a handy guide to the buzziest ads on the internet’ – ‘Econsultancy’ Blog

Pratik Dholakiya says, “Retargeting relies fundamentally on collecting user data and applying it intelligently to expedite conversions. This post looks at the case for retargeting, the working behind it, and how to design ads”. Display retargeting 101: a handy guide to the buzziest ads on the internet ‘Econsultancy’ Blog

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Aug 27 2014

‘Email Marketing: 400% webinar attendance increase for B2B company through relevance and A/B testing’ – MarketingSherpa Case Study

Courtney Eckerle says, “Struggling with client education and lagging registration and attendance for its monthly webinars, International SOS committed to a multi-year effort to improve its webinar registration email series. Through consistent A/B testing and a renewed focus on relevance for clients, the marketing team was able to increase webinar attendance 400% from 2011 to 2014, and…

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Aug 27 2014

‘Email Marketing: 400% webinar attendance increase for B2B company through relevance and A/B testing’ – MarketingSherpa Case Study

Courtney Eckerle says, “Struggling with client education and lagging registration and attendance for its monthly webinars, International SOS committed to a multi-year effort to improve its webinar registration email series. Through consistent A/B testing and a renewed focus on relevance for clients, the marketing team was able to increase webinar attendance 400% from 2011 to 2014, and…

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Aug 27 2014

‘Save $100 on SMX East in New York’ – ‘Copyblogger’ Blog

Jerod Morris says, “Search Marketing Expo is the world’s largest search engine marketing conference, and this fall SMX East will take place in the nation’s most populous city. And if you’re planning on heading to New York City for SMX East (September 30 – October 2), we’ve got a way for you to save $100. Just […]

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Aug 27 2014

‘Save $100 on SMX East in New York’ – ‘Copyblogger’ Blog

Jerod Morris says, “Search Marketing Expo is the world’s largest search engine marketing conference, and this fall SMX East will take place in the nation’s most populous city. And if you’re planning on heading to New York City for SMX East (September 30 – October 2), we’ve got a way for you to save $100. Just […]

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