Jul 22 2014

‘Yahoo! Acquires Flurry: Inexpensive Audience Acquisition For Yahoo!’ – ‘The Forrester Blog’

Julie Ask says, “Today Yahoo! announced its acquisition of mobile analytics and ad platform, Flurry.TechCrunch and Kara Swisher on re/code both reported the deal, with a $300M minimum price and $1 billion on the upper end. According to the press release, Flurry sees app activity from 1.4 billion devices monthly and 5.5 billion app sessions per day. A little math: […]

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