Aug 04 2014

‘Why Your A/B Testing Isn’t Working As Well As You Think’ – ‘Website Magazine’ Article

Milad Oskouie says, “There’s nothing groundbreaking about A/B testing. Direct marketing departments have been using it for years. Before the World Wide Web, it was via infomercials and catalog mailers. Since the Internet revolution, it been used for website improvement. Giants like Amazon and Google use it. Even the Obama presidential campaign used it. A/B testing simply means that…

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