Aug 01 2014

‘Why Responsive Design Does Not Care About Your Customers’ – ‘MarketingExperiments’ Blog

John Tackett says, “Responsive design, like any new technology or technique, does not necessarily increase conversion. This is because when practicing Web optimization, you are not simply optimizing a design; you are optimizing a customer’s thought sequence. In this experiment, we discovered the impact responsive design has on friction experienced by the customer. Background: A large news media…

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