Aug 19 2014

‘Why data is the missing piece of your marketing puzzle’ – ‘Experian Marketing Forward’ Blog

Erin Haselkorn says, “With more than half of marketers personalizing messages across more than one channel, and 87 percent of companies engaging in cross-channel marketing, the need for data insight is great. A variety of channels and a strong need to engage with consumers on a personal level means looking for new ways to better understand […]

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