Aug 01 2014

‘Why birthday emails should be a part of every marketer’s program’ – ‘Experian Marketing Forward’ Blog

Elaine Yavorcik says, “On the day of your birthday you may expect the dozens of happy birthday texts, calls and Facebook messages from your friends and family. What you may not expect, are the many personalized birthday emails and offers you receive from your favorite brands. Because birthday emails are inherently sentimental and delightful to customers, […]

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