Jul 31 2014

‘What’s Google’s Biggest Fear? Native Search’ – ‘Marketing Land’ Article

Benjamin Spiegel says, “Historically, consumers have used Google for research in every step of the purchasing process, all the way up the sales funnel — starting with lifestyle search terms like [grass stains] to product consideration terms like [Tide reviews] and purchase decision terms like [where to buy Tide online]. In recent years, however, we have […]

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