Jul 01 2014

‘Three ways for marketers to capitalize on live events’ – ‘Econsultancy’ Blog

Matthew Kates says, “Summer is the season for live events like concerts, baseball games, music festivals and more. Previously seen as simply a one-way advertising opportunity, mobile’s ability to facilitate a conversation with consumers has transformed live events into a key component of cross-channel marketing efforts. This allows for consumers to become part of the event […]

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