Jul 04 2014

‘The Sad State of Responsive Email Use’ – ‘Website Magazine’ Article

Pete Prestipino says, “Despite the obvious benefits, email marketers haven’t adapted to consumers increased mobile usage.  YesMail’s Q1 Benchmarks (released in mid-May 2014) revealed that even though there is a 21 percent positive difference in click-to-open rates for emails with a responsive design, only 1 percent of marketers surveyed send responsive emails exclusively (44…

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