Aug 21 2014

‘The 3 Types of Attribution You Should Be Measuring in Your Marketing’ – HubSpot

Matthew Solomon says, “Through the marketing funnel your leads will make multiple interactions with your content and website. Attribution is a way of understanding which marketing channels or campaigns contributed to a conversion on your website by looking at the different “touches” a lead makes during the lifecycle stages. Most digital marketing tools such as HubSpot and…

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