Jul 02 2014

‘Segmentation: How a small office supply ecommerce site boosted revenue 25% by sending more emails’ – MarketingSherpa Case Study

Courtney Eckerle says, ““We started to read about companies doing all this great targeted marketing. We realized we really should be doing more of that,” said Andrew Jacobs, Director of Ecommerce, JAM Paper & Envelope. The ecommerce team at JAM Paper applied underutilized behavioral data to the email program to develop a welcome series, retargeting series and […]

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