Jul 25 2014

‘Privacy and personalization: a marketer’s Catch-22? – ‘Econsultancy’ Blog

Rachel Serpa says, “Coined in Joseph Heller’s classic satirical novel of the same name, ‘Catch-22′ is a term that refers to a situation in which a person is trapped by completely contradictory goals or circumstances. In Heller’s book, the only way for a pilot to escape his WWII flying mission is to request psychiatric evaluation due […]

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