Jul 19 2014

‘Most B2B Marketers Struggle To Create Engaging Content’ – ‘The Forrester Blog’

Laura Ramos says, “When it comes to content marketing, the majority of B2B marketers we surveyed last month are not as mature as they think. Roughly half of respondents (52%) are in the early stages of assembling a content strategy and executing against it. We call this early majority “Aspiring Editors” and, while their practices are often inconsistent or not […]

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