Jul 11 2014

‘Maximize email ROI using this six-step checklist’ – ‘Experian Marketing Forward’ Blog

Ali Swerdlow says, “A clean list is the key to better email marketing performance. Sending emails to invalid addresses negatively affects your sender reputation causing ISPs to filter and block your email. The higher your reputation, the more of your email gets delivered to the inbox. Use this checklist to ensure your email list is clean, […]

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