Aug 15 2014

‘Marketing trends in the age of continuous partial attention’ – ‘Econsultancy’ Blog

Sebastian Gutierrez says, “The growing prominence of mobile and online shopping has challenged marketers to refine and tailor how they target the ‘always on’ consumer. Retail hours are a thing of the past and the individual lifestyles of consumers are becoming relevant to targeted campaigns. The optimisation of brand websites and email marketing content for mobile devices is […]

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