Jul 23 2014

‘Marketing Analytics: How a drip email campaign transformed National Instruments’ data management’ – MarketingSherpa Case Study

David Kirkpatrick says, ““Metrics, and the data behind those metrics, are the lifeblood of digital marketing and email campaigns. But, the initial analysis of the raw data sets is not as straightforward as it might seem, as National Instruments found out with the global rollout of a drip email campaign. Read on to find out why a […]

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