Jul 26 2014

‘Last-click attribution is not a hard habit to break’ – ‘Experian Marketing Forward’ Blog

Jay Stocki says, ““Data-Driven Thinking” is written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s column is written by Jay Stocki, vice president of digital services at Experian Marketing Services. It’s been said that the easier the habit, the harder it is to change. That must be […]

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