Jul 31 2014

‘IAB Study Looks At Programmatic’s Global Expansion Opportunities’ – ‘Marketing Land’ Article

Ginny Marvin says, “While the United States has seen programmatic audience development — the practice of automating digital advertising sales based on audience data — surge over the past few years, publishers and ad tech companies are eying global markets for opportunity. A new survey and whitepaper from the Interactive Advertising Bureau and Winterberry Group looks at the […]

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