Aug 07 2014

‘How can businesses track the customer journey in a multichannel world?’ – ‘Econsultancy’ Blog

Sebastian Gutierrez says, “Smartphones can support impulsive purchasing – browsing a retailer’s website while waiting in a supermarket queue and clicking ‘buy now’, for instance. Meanwhile, the widespread use of tablets as second screens presents the opportunity to make purchases, perhaps in response to advertisements, from the comfort of your sofa. Digital window-shopping,…

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