Aug 12 2014

‘How big ticket B2B companies use search marketing’ – ‘Econsultancy’ Blog

Louis Gudema says, “Despite all the research and writing on the B2B buyer’s journey, quite a lot of B2B marketers still believe that “my buyers aren’t looking for us in search.” Their assumption is that the customer in a position to buy a six- or seven-figure (or larger) piece of equipment or service is going to […]

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