Jun 28 2014

‘Facebook Blasts Gallup For Suggesting Its $10 Billion Advertising Business Is Built On A ‘Myth” – Business Insider

Aaron Taube says, “Yesterday, the polling firm Gallupquestioned whether social media advertising actually works in its annual report on consumer behavior. In a section titled “The Myth Of Social Media,” Gallup reported that 62% of 18,000 Americans surveyed said ads on Facebook and Twitter do not influence the purchases they make. Naturally, the study was not well received by…

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