Aug 27 2014

‘Email Marketing: 400% webinar attendance increase for B2B company through relevance and A/B testing’ – MarketingSherpa Case Study

Courtney Eckerle says, “Struggling with client education and lagging registration and attendance for its monthly webinars, International SOS committed to a multi-year effort to improve its webinar registration email series. Through consistent A/B testing and a renewed focus on relevance for clients, the marketing team was able to increase webinar attendance 400% from 2011 to 2014, and…

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