Jul 10 2014

‘Case Study: Improving Social Media Measurement In China’ – ‘The Forrester Blog’

Xiaofeng Wang says, “Ever since we published the Social Media Measurement In China report (and accompanying blog post) last year, marketers in China have been constantly asking us if we have any case studies. This year, we interviewed Nestlé China, one of the few marketers in China that has started to measure the link between social media metrics and business […]

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