Jul 31 2014

‘B2B Retargeting: How Lumension achieved an 865% lift in homepage views’ – MarketingSherpa Case Study

Allison Banko says, “When software company Lumension needed cut its costs, its marketing budget suffered the biggest blow. “Marketing is always a real easy place to look at, because unfortunately, it’s still considered — and has the perception of being — more of a cost center versus a revenue center,” explained Ed Brice, Lumension’s Senior Vice President […]

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