Jul 19 2014

‘2 Vital Questions Every Marketer Should Ask of Lead Gen Forms’ – ‘MarketingExperiments’ Blog

John Tackett says, “We’ve all seen them. Web forms that ask for an exhaustive amount of information in exchange for a paltry white paper – or worse, a static thank-you note that lets someone know Sales will soon start their phone and inbox bombing runs. But is this truly the best we can do to serve […]

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